Football research desk

Betting Guides Articles

Explore supporting editorial research, practical explanations and market context in Betting Guides.

Editor’s research pick

Betting Guides

A practical framework for identifying when a football price may be larger than your evidence-based probability estimate.

N9NaijaScore9 TeamJul 29, 202621 min read

Two bookmakers can study the same football match and reach different prices because betting odds are commercial offers,…

Jul 30, 202612 min read

A team’s overall recent form can hide two very different performance levels. A club may be unbeaten in…

Jul 30, 202614 min read

Prediction accuracy, strike rate and return on investment, usually shortened to ROI, measure three different things. Prediction accuracy…

Jul 30, 202613 min read

Recent form is often summarised with a simple sequence: wins, draws and losses from a team’s last five…

Jul 29, 202612 min read